Sunday 13 May 2007

Japanese Marketers Target Gamer Girls, Moms


Article from Wired here about Nintendo trying to expand it's female audience.
An untapped market? Is Sony missing out on the female gamers market? Is the DS more accesible than the PSP? Any female gamers out there? Got a DS? Miss Berry swears by her DS! Anyones' parents playing the brain game?

2 comments:

Rob said...

Yeah, I got a DS its fun to play on with other people rather than on your own. Me n my younger brothers play sometimes but my Mum doesn't (but shes just mastered the can opener so no real suprise there). Think handhelds are more of lads thing but I could be wrong and might have just put meself in hot water... hope not.

ponkalulu said...

I thik there is a market for girly gamers if you get the right look and game style, I know how much Miss Berry loves her DS, and I'm sure there are many girly gamers out there. Pink Nintendo DSs were a step int the right direction, and now I'm being very distracted by Ugly Betty finale, sorry!

xoxox